! RED ALERT! LADIES! We’re bringing to you the most ravishing, the most astonishing, the flirtatious and the lovely red bottom heels!
When a woman puts on her heels, she is in a different posture, different attitude and if those heels are red bottom, then it gives her a different level of confidence. From Beyoncé to Cardi B, who doesn’t want to flaunt her red bottom heels?! After all it’s all the matter of status symbol. Isn’t it?!
The shiny red sole bottom has no other function except the fact that these lovely pairs make you shine out in the crowd in public. Owning red heels bottom has become a status symbol. Like who doesn’t want to stand out the crowd! It is engaging, flirtatious, memorable and color of passion.
Red bottom makes my heart go pitter and patter!
-That’s the slogan of every girl owning this exquisite pair of heels!
From where this concept of red bottom came from?!
Doesn’t this concept look little quirky?! Ask firstwedding planners about wedding red bottom shoes
Yes, we bring to you the most intriguing history behind this.
CUT TO CUT CONCEPT SYNOPSIS
Mind boggling, yet true! The concept of very classy yet too simple red bottoms came from a small nail polish bottle!
Louboutin one day found his female employee applying nail paint. He snagged the bottle from her hand and painted the sole of a prototype shoe. To his utter amazement, he found that the red sole seemed way too classy to handle.
Well! Strange! Yet true! The concept originated from such a small incident and today these pairs are a status symbol possession for any of the lady.
Astonishingly, these pairs are actually fetching hundreds to thousands of dollars round the world!
Overnight, this concept made Christian Louboutin- a millionaire and the business tycoon in the heels market! From that day, Louboutin started creating all of his shoes with a red lacquered sole.
Later, as a tribute to this, Loubotin came up with a complimentary red nail polish which is an exact color match to these red bottom heels.
LEGAL CONSPIRES ON RED SOLE!
Louboutin’s red sole is been protected under trademark in various countries. After all, this red sole fetches the high profits on the sales chart of Louboutin!
However, underwent various litigations in which he claims infringement of his rights. He won almost all his cases whether it was against Dr, Adams of Belgium or Van Haren of Netherlands.
Out of all these cases, the one who caught the eyes in large was “United States – Christian Louboutin vs. Yves Saint Laurent’’
In 2011, Christian Louboutin Company filed a US trademark infringement claim of its red-soled shoes against designer YVES SAINT LAURENT. The firm was expecting that YSL shoe design will be revoked and they were seeking US$1 million in recovery.
JUDGEMENT- The court allowed YSL to continue selling the shoe with red bottom, given, when the whole shoe (including bottom and top) is red. While Louboutin Company held the right to have the red bottom shoe. This was done to protect the right of creativity for other manufacturers and not to restrict the same in the hands of a single company!
SKY SHOOTING HIGH COST!
These bloody red pair of shoes is far too expensive! There universally identifiable that make them stand out from any other pair in the market. The shoes start at a price of $695 and last up to $6000 which is way too costly! Yet girls go crazy behind them because they are much more than a quotidian pair of shoe!
Louboutin however blames the high manufacturing cost for this. As per him, the raw material used is way expensive which helps to make these pair stand out in the market.
CELEBS FIRST CHOICE!
Many of the hottest Hollywood actresses and singers are engaged in a love affair with the Louboutin’s very classy red bottoms!
Definitely, red bottoms have remained the first choice of celebs round the globe. Whether it’s the concert or a wedding ceremony, Louboutin’s red bottoms are the eye-catcher of every occasion. Louboutin’s red bottoms have a tie up with various celebs and have remained the major sponsor for them.
Nick Minaj, Cardi-B, Beyonce’, Rihana, Selena Gomez, Amy Adams, Kerry Washington and many more has red bottoms as their first choice. Shoe-candy! Yes red bottoms are the first obsession of any celeb!
Red shoes are banging in the closet of every celeb. South Africa’s media darling, Bonang Matheba, has dozens of designer heels in her closet, and admits to owning 200 pairs of such shoes.